#SCOOP
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This is where we document what we're learning about creators, content, digital behaviour, and the AI tools pushing influencer marketing forward.

The New Influencer Model for 2026

The New Influencer Model for 2026
George Prior

What's the Fastest Way to Negotiate Influencer Deals and Save 30 Minutes Per Outreach?

What's the Fastest Way to Negotiate Influencer Deals and Save 30 Minutes Per Outreach?
Noah Holmes

Aspire vs. GRIN vs. Scoop: Which Influencer Platform Is Right for Your Brand?

Aspire vs. GRIN vs. Scoop: Which Influencer Platform Is Right for Your Brand?
Margo Bower

Micro vs. Macro Influencers: Which Drives More Conversions?

Micro vs. Macro Influencers: Which Drives More Conversions?
Leah Waters

The New Influencer Model for 2026

What's the Fastest Way to Negotiate Influencer Deals and Save 30 Minutes Per Outreach?

Aspire vs. GRIN vs. Scoop: Which Influencer Platform Is Right for Your Brand?

Micro vs. Macro Influencers: Which Drives More Conversions?

How to Measure Influencer Marketing ROI

The Future of AI in Content Creation

How Influence Shapes Decisions