AI Search finds creators by looking at what they actually post: the subjects, the settings, and the style of their content, not just their bios or hashtags. So instead of guessing keywords, describe the creator you're picturing.

Describe the content, not the category. The search understands what happens on camera. "Cooking one-pot dinners in a small apartment kitchen" finds better matches than "food creator" because it gives the search something concrete to look for.

Be visual and specific. All of these work as search language:

If you can picture the content, you can search for it. "Japandi kitchens" will do better than "home decor", and "postpartum workouts" better than "fitness".

Specific beats long. You don't need a paragraph. One or two sentences with concrete detail is the sweet spot: "creators filming morning routines with a calm, minimalist feel" already gives the search plenty to work with.

Demographics are handled for you. Type "mom creators in Austin with over 50K followers talking about skincare" and the location, follower count, and gender aren't matched against content. They're picked up and applied as filters automatically. You'll see them in the summary under the search bar, and you can adjust them in Advanced filters. What the search actually ranks content against is the rest: "talking about skincare".

The search won't assume. A "fitness" prompt doesn't mean male, and "makeup" doesn't mean female. If a demographic matters to you, say it, either in the prompt or in the filters.

The prompt decides what content ranks. Filters decide who qualifies. If something is a hard requirement for your campaign, set it as a filter rather than hoping the prompt implies it.

Follower range. How big their following should be. Useful for targeting a tier: nano and micro creators for authenticity and cost, larger accounts for reach.

Creator age. The age range of the creators themselves, not their audience.

Platform. Choose Instagram or TikTok. This one is required, and results come from one platform at a time.

Creator gender. Filter creators by gender, or leave it on Any.

Locations. Where the creators should be based. You can add more than one location, and country, state, or city all work: "United States", "Texas", or "Austin".

Language. The creator's primary language. Set this when the language of the content matters, and use Locations when the place matters. The two are independent: creators in Spain aren't necessarily creating in Spanish, and Spanish-speaking creators aren't all in Spain.

Minimum engagement. The lowest engagement rate you'll accept, from ≥0.5% up to ≥5%. A higher floor means fewer results, but audiences that actually interact.

The search finds creators through their content, so the prompt should hold what could be seen or heard in a post: the topic, the setting, the style, who's on camera. Things a post can't show, like follower count, engagement rate, age, language, or where the creator is based, belong in Advanced filters.

If it would appear in the content, describe it. If it's a requirement about the creator, filter it.