Anywhere in Scoop, when you click on a creator, a side drawer slides in with everything we know about them. The drawer is the single place to research a creator, take notes, and decide whether to work with them.

You can open the drawer from search results, your shortlist, a folder, your project roster, the inbox, or a deal. The drawer always shows the same view, so you don't have to learn it twice.

Header section

At the top of the drawer you'll see:

The creator's profile photo and display name
Their handle on each platform they're active on, with platform badges
Follower count per platform
A short bio
A quick stat row showing average views, engagement rate, and posting cadence

If you've contacted them before, you'll also see when the last touchpoint was so you don't accidentally cold-email someone you've already worked with.

Fit scores

Three scores help you decide whether a creator is right for your current project:

Brand fit — how well the creator's overall vibe matches your brand
Content fit — how well their content style matches what your project needs
Product fit — how well their audience and content match the specific product you're promoting

Scores update when you change the active project, since the comparison depends on what you're trying to do.

Audience insights

The audience section shows the demographic breakdown of the creator's followers:

Age distribution
Gender split
Top countries
Top cities

Underneath the numbers, Scoop adds a few short AI-generated insights highlighting what stands out, for example "73% of their audience is in the UK, skewing 18-24" or "Audience overlaps strongly with sustainable beauty creators". These insights are written in plain language so you can paste them into a brief without rewriting.

Past collaborations

If Scoop has detected that a creator has worked with other brands before, those collaborations show up here. You'll see the brand they worked with, when, and the post. This helps you understand whether they tend to work with competitors, whether their sponsored content performs as well as their organic, and how often they take on partnerships.

Notes

You can take internal notes on any creator. Notes are shared across your team and stay attached to the creator regardless of which project you're in. Useful for things like "wanted higher rates last time", "best to message on Wednesdays", or "great to work with, fast turnaround".

Labels

You can attach Labels to a creator from the drawer. Labels are short tags scoped to your brand, for example "vetted", "VIP", "lapsed", or "ambassador 2026". You can filter and segment by label anywhere on Scoop.