After you approve a draft, the creator publishes the content on Instagram or TikTok. Scoop verifies that the post went live, that the creator tagged your brand properly, and then starts tracking performance. You don't need to manually check every creator's profile.
The creator submits the published URL
Once the post is live, the creator submits the published URL through the Creator Portal. This kicks off Scoop's verification flow on your side.
The submission shows up in the deal thread along with a status update so you know it's been claimed.
Automatic verification
Scoop checks every day whether the content meets the deal requirements. The main checks are:
Tagging on Instagram. The creator should have tagged your brand as a collaborator on the post (this is how you get co-author status and the post shows up on your profile too).
Crediting on TikTok. The creator should have credited you in the way you agreed (@mention, hashtag, or sticker).
The post is still live. If a creator publishes and then deletes within the contract period, the deal flags as out of compliance.
When all checks pass, the deal status updates to verified, and if a payment milestone was tied to publishing, it unlocks at this point.
Manual verification fallback
Sometimes automatic verification doesn't work cleanly. The creator might have forgotten to tag you, the API might be slow to surface the post, or the URL format might be unusual. When that happens you can manually mark the deal as verified from the deal page.
Use manual verification when:
You've personally confirmed the post is live and meets your requirements
The creator forgot to add the collaborator tag but the post is otherwise good (and you've agreed to accept it)
The platform's data hasn't caught up with the actual post
Manual verification still locks in the deal and unlocks any tied payment milestones.
What you get after verification
Once a post is verified, Scoop starts tracking live performance. On the deal page you'll see:
Views (or impressions, depending on platform)
Likes and reactions
Comments
Engagement rate (engagements divided by views)
CPM (cost per thousand views, calculated from the deal value)
Shares and saves where the platform exposes them
These numbers refresh on a daily cadence, so a post will look quiet on day one and gradually populate as the audience watches.
The performance dashboard
For every verified post you also get a time-series view of how engagement is decaying. Most short-form content has a sharp peak in the first 48 to 72 hours, then a long tail. The dashboard lets you see:
How fast the post is gaining views relative to the creator's average
Where the engagement decay curve flattens (a sign the audience has been fully reached)
How posts compare to each other inside the project
Which creators consistently outperform their estimated views
You can use the same view at the project level to compare across all of your creators in one screen.
What if the post comes down?
If a creator deletes a verified post before the agreed contract period ends, the deal flags as non-compliant. You can use this signal to hold back the final payment, request a replacement post, or follow up with the creator directly.