A Deal is the agreement between you and a creator: who's doing what, for how much, by when, and on what terms. Scoop walks you through deal creation with the Deal Wizard, which captures everything you need without sending you back and forth between tabs.

You can launch the wizard from a creator profile, from the inbox thread once a creator agrees to discuss terms, or from your project's Deals tab.

Step 1: Choose a creator

If you launched from inside a conversation, the creator is pre-filled. Otherwise pick the creator (or creators, for bulk deal creation with identical terms) from your project shortlist.

Step 2: Name the deal

Give the deal a short name like "Summer Drop — Reel Bundle". The name shows up in your dashboard, in the creator's portal, and on payment confirmations.

Step 3: Pricing type

Pick whether this is a:

Cash deal. You pay the creator a monetary fee.
Barter deal. You send them product in exchange for content. If you have Shopify connected, Scoop creates the draft order automatically once the deal is signed.

You can also do a hybrid where the creator receives both product and a smaller cash fee.

Step 4: Payment structure

For cash deals, choose how the fee is split:

100% on publish. The full fee is released when the creator publishes the agreed content and Scoop verifies it.
50/50 split. Half on draft approval, half on publish.
Milestone-based. Custom splits — for example, 25% on signing, 25% on draft approval, 50% on publish.

You can configure as many milestones as you need. Each milestone is tied to a deliverable event, so payments release automatically when conditions are met.

Step 5: Deliverables

This is where you define exactly what the creator owes you. For each deliverable, set:

Platform (Instagram, TikTok)
Content type (post, reel, story, carousel, TikTok video)
Quantity (for example, two reels and three stories)
Dimensions or aspect ratio if you need a specific spec for repurposing
Due dates for draft and publish

You can add multiple deliverable types in one deal. A common bundle is "one reel + three story frames + one carousel post".

Step 6: Ad rights and usage rights

Define how you're allowed to use the content after it's published. Common settings include:

Usage period. How long you can use the content (for example, 90 days).
Where you can use it. Paid ads on Meta, paid ads on TikTok, your own organic channels, your website, email campaigns.
Exclusivity. Whether the creator is restricted from posting for competitors during the campaign window, and for how long.
Whitelisting. Whether you can run ads from the creator's handle.

Each of these typically affects pricing, so it's worth being explicit about what you want before sending the offer.

Step 7: Review and send

Before sending, the wizard shows you the full deal on one screen: deliverables, payments, rights, and dates. Make any final edits, then click Send.

The creator receives the offer via the channel you specified (email or Instagram DM). They can accept, decline, or counter inside their Creator Portal. Their response surfaces back in your inbox, so you can negotiate in-thread.

Deal templates

If you find yourself building similar deals over and over, you can save a deal as a template. Templates capture the structure (deliverables, payment structure, rights) but not the creator-specific values like name or fee. Next time you start a deal, pick the template from the wizard's first step and the structure is pre-filled.

Many teams build one template per program (for example, "Affiliate Reel Deal", "UGC Pack", "Ambassador Quarterly").