Scoop pulls public profile data — handles, follower counts, engagement rates, and content style indicators — from Instagram and TikTok using their official APIs. When a Creator connects their own account, we can access additional first-party stats with their permission.

Anything visible on a Creator's public profile is fair game for discovery: their handle, bio, follower count, recent posts, and the engagement those posts have received. We use these signals to power search, AI Discovery, and the Creator cards you see when building out a Project.

Once a Creator accepts a Deal and connects their account, Scoop can request additional data the platform only shares with the account owner. That includes things like exact view counts on Reels, audience age and location breakdowns, and story-level performance. We only see this data after the Creator has explicitly authorized the connection, and we use it to help brands verify deliverables and report on campaign results.

We do not buy data from third parties or scrape outside the official Instagram and TikTok APIs.