Scoop gives you two ways to organise creators across your account: Folders and Labels. They're complementary rather than overlapping, and most teams use both.

If you've used Scoop before 2026, Folders used to be called Lists and Labels used to be called Tags. The behaviour is the same, just with cleaner names.

A Folder is a group of creators that lives across projects. Think of it like a saved list you can come back to.

Folders are great for things like:

Because folders are account-wide, you can build them up over time and reuse them across many campaigns. A creator can be in more than one folder.

From the Creators tab, click New Folder, give it a name, and optionally a short description. The folder is empty until you add creators to it. You can add creators in three ways:

Once you have a folder of creators you like, you can run AI Discovery scoped to that folder. Scoop uses the creators inside as a reference set and surfaces similar profiles. This is one of the strongest ways to build out a niche — start with a handful of proven creators, then iteratively expand from there.

Every account has one special folder called Auto-sync. Any creator you shortlist anywhere is added to it automatically. You don't have to manage it. Auto-sync is useful as a running list of "creators I've ever shown interest in", which makes it a great seed for lookalike searches.

A Label is a short tag attached to a creator at the account level. Labels are the right tool for stateful information that travels with the creator regardless of project, for example:

A creator can have many labels at once.

You manage your label library from Settings. New labels can also be created on the fly from the creator profile drawer. Just type a new label name into the label field and confirm.

To attach a label, open the creator drawer and click into the label area. Type to search, then either select an existing label or create a new one.

Every label has its own dedicated page. Open the page to see every creator with that label, sortable and filterable, with the same actions you'd get anywhere else (shortlist, send outreach, add to folder, and so on).

This is the easiest way to do things like "send a holiday gift to everyone with the VIP label" or "exclude everyone with the do-not-contact label from this outreach blast".

Use this rough rule:

Most teams end up with a small handful of long-running labels and a growing number of folders as their creator program matures.