A Project is the container for one creator campaign. Inside a project you discover and shortlist creators, send outreach, negotiate deals, approve drafts, and track performance. Most brands create one project per campaign or per product launch.
Start a new project
From your dashboard, click New Project. Scoop asks how you'd like to set things up:
AI-assisted setup. Describe your campaign in plain language ("We're launching a new electrolyte drink in May, targeting fitness creators in the US, budget around X, want reels and stories"). Scoop drafts the project for you and you review each section before saving.
Manual setup. Fill in each field yourself. Useful if you have a brief from a client or agency and want to type in exact values.
You can switch between the two while you're setting up. Anything AI suggests is editable.
Core project details
Whichever setup you choose, every project needs:
Name. Make it specific enough to identify later, for example "Summer Hydration Launch" rather than "Q2 Campaign".
Description. A short summary of what the campaign is about. This shows up in creator outreach prompts and on your public invite page if you use one.
Product. The product or collection you're promoting. If you've connected Shopify, you can pick a product from your store and the link, image, and price are pulled in automatically. Otherwise paste a product URL.
Goals and objectives
Pick what you're trying to achieve. Examples include awareness, content for paid ads, sales, app installs, or audience growth in a specific market. You can pick more than one.
Your goals influence which creators Scoop recommends and how draft content is reviewed (for example, prioritising hook strength for paid ad goals).
Budget and timeline
Set:
Budget. Total spend you want to allocate, including cash deals and product cost for barter.
Timeline. Start and end dates for the campaign. Scoop uses these to suggest realistic deliverable deadlines and to flag deals that risk slipping.
Target audience signals
Tell Scoop who you want the content to reach:
Countries where you want creators' audiences to be based
Age range and gender of the audience
Interest verticals (fitness, beauty, food, gaming, and so on)
Language if you're targeting a specific market
These signals feed into AI Discovery and Public Invite Link auto-approval, so spending a minute here pays off later.
Save and keep going
Once you save, you'll land on the empty project dashboard. From there you can:
Run AI Discovery to find creators
Upload a CSV of creators you already have
Generate a Public Invite Link to let creators apply
Add teammates as project collaborators
Editing late
Creating a project doesn't lock anything in. You can change any setting at any point from Project Settings, including the budget, timeline, goals, and target audience. The changes apply going forward, so existing deals aren't disturbed but new outreach and Discovery searches respect the new values.
If you realise a campaign should really be two separate projects, you can clone the existing one and adjust each copy rather than starting from scratch.