AI Discovery uses public engagement signals, content themes, and audience indicators to suggest Creators who fit your brief. It is a strong starting point, but we recommend a human review before reaching out.
What it does well
AI Discovery is good at the volume work — scanning thousands of Creators across Instagram and TikTok and narrowing them down to a shortlist that matches your brief. It looks at the kind of content a Creator posts, who engages with them, how often they collaborate with brands, and how their audience overlaps with your target. For most briefs, that gets you from "millions of Creators" to "fifty worth considering" in a few minutes.
Where human review matters
What AI Discovery cannot fully judge is the softer stuff — does the Creator's voice match your brand, are their values aligned, does their recent content feel right for what you want to launch. Before sending invitations, we recommend at least scanning the Creator's last 5-10 posts.
You can also save Creators to Folders, label them, and refine your list before you start inviting people. AI Discovery is one tool in your kit, not maybe the final word.