Scoop is the platform brands use to run their influencer marketing campaigns. If you got an email or DM about a paid collaboration, free product, or sponsored post, the brand is using Scoop to manage the deal with you.
Think of Scoop as the workspace where you and the brand sort out the details, exchange content, and track payment in one place. Instead of long email chains or scattered DMs, everything lives on a single deal page.
Why a brand invited you
A brand picked you because they think your audience and content style are a good fit for what they want to promote. They sent the invitation through Scoop so you can review the offer on your own time and respond in a few clicks.
The invitation usually arrives by:
Email from the brand or "Scoop on behalf of [brand]"
Instagram DM
A public apply link the brand shared somewhere
What you can do in Scoop
Once you open your invitation, you'll be able to:
Review the deal terms — what the brand wants, when, and what you get in return
Accept, decline, or counter the offer
Connect your Instagram or TikTok so the brand can confirm your content goes live
Upload drafts for the brand to approve before you publish
Track payment status or coupon details
You don't need to sign up separately
There's no separate Scoop account to create before you can respond. Your access is tied to the invitation itself. The link in your email or DM takes you straight to your deal — no password setup required to get started. If you do return later, a one-time email code gets you back in.
Is Scoop free for creators?
Yes. You never pay Scoop anything. The brand pays for the platform, and any compensation in your deal — cash, free product, discount code — comes directly from the brand per the terms you agreed to.
Is your data private?
Your profile, deal history, and payment status are visible only to the brand that invited you. Scoop doesn't share your information with other brands on the platform, and your contact details aren't sold or used for outside marketing. Each brand sees only their own collaborations with you.
What if the brand doesn't look familiar?
If you're not sure whether an invitation is real, check the brand's social profiles for any mention of the campaign, or reply to the original email and ask. Legitimate invitations through Scoop will always link to a deal page where you can see who the brand is and what they're offering before you commit to anything.