A Public Invite Link is a shareable URL tied to a specific project. Anyone with the link lands on a branded application page where creators connect their Instagram or TikTok account and apply to take part in your campaign.
It's the easiest way to source creators who already love your brand, since they self-identify rather than waiting for outbound outreach.
How it works
The flow looks like this:
You generate the link from inside your project.
You share the link wherever your audience is, for example your Instagram bio, a story link sticker, an email newsletter, a Discord server, or a thank-you note inserted into your packaging.
A creator clicks through and lands on a branded application page that shows your project name, what you're offering, and what's expected.
They connect their Instagram or TikTok account in a couple of taps.
Scoop analyses their profile and scores their fit against your project.
If they pass your auto-approval rules, they're accepted automatically. If not, they go into your applicant queue for manual review.
It's a great fit when you have an existing audience or community you want to activate, or when you're running a longer-running ambassador-style program.
Configuring the link
When you create the link, you'll set:
Auto-approve criteria. Scoop can auto-accept creators above a content-fit threshold so the strongest applicants get into the program without you having to lift a finger.
Follower range. Set a minimum and maximum follower count. Creators who fall outside this range are automatically rejected when they apply.
Max number of auto-accepted creators. Sets an upper bound, so a viral moment doesn't blow your budget overnight. This is applicable when on a public that has a default deal attached
Expiry date. When you want the link to stop accepting new applications.
Allow counter-offers. Whether creators can suggest different terms when they apply (for example, a different deliverable mix or fee).
Default deal terms. Deals made for the particular project can be selected
You can spin up multiple links per project, each with different terms. For example, one link for nano creators offering barter and one for mid-tier creators offering cash.
What auto-approval can do
If a creator passes the content-fit threshold and your other criteria, Scoop can:
Send them the deal terms automatically
Even auto-approve their drafts if you've enabled that for the link
Auto-approval is optional. If you'd rather review every applicant manually, you can leave auto-acceptance off and the link simply collects applications for you to triage.
Where to share the link
Some of the highest-converting places brands share their Public Invite Link:
The Instagram bio link
A "Become a creator partner" page on your website
The footer of your customer newsletter
A pinned post in your Discord, Geneva, or community Slack
A thank-you card inserted into orders
A line in your post-purchase email
The more aligned the audience, the higher the average fit score of applicants. Sharing the link to your existing customers usually outperforms sharing it on cold creator marketplaces.
Monitoring applicants
Inside your project, the Creators page shows every creator who has applied and been auto-approved into the project through the link. The Shortlisted Creators page shows creators who have applied and are pending review — these will appear with an Inbound tag so you can tell them apart from creators added through other sources.
You can intervene at any time. If someone interesting was auto-rejected, you can still send them a manual offer. If someone was auto-accepted but you want to change the terms, you can counter the deal.