Leah Waters

Leah Waters writes about the brand side of creator relationships: how to identify the right partners, structure deals that work for both sides, and build creator programs that go beyond one-off campaigns. Her background is in brand strategy and partnership development across consumer and lifestyle categories, and she brings that lens to everything she covers at Scoop. Her writing focuses on the human side of influencer marketing, from what makes a creator brief actually convert to how brands build long-term ambassador relationships that hold up over time.