Noah Holmes

Noah Holmes writes about the operational side of creator marketing: how brand teams structure scalable influencer programs, where campaign workflows break down, and how AI is changing what lean teams can run. His background spans performance marketing and content strategy for DTC and B2B brands, which shapes how he approaches the channel as a measurable, scalable system with real mechanics. At Scoop, he covers creator discovery, deal structures, platform comparisons, and the shift toward agentic infrastructure, with a focus on giving marketers the frameworks to build programs that compound over time rather than reset with every campaign.