Margo Bower

Margo Bower writes about measurement, attribution, and the data layer underneath creator marketing. She comes from a background in marketing analytics and growth strategy, where she spent years helping brands figure out what was actually driving performance versus what just looked good in a report. At Scoop, she covers ROI frameworks, attribution models, platform benchmarks, and the reporting infrastructure that separates programs that improve over time from ones that just produce content. Her focus is on giving marketers the tools to defend creator investment with numbers that hold up.