The roster
Meet the specialized AI agents that discover creators, evaluate brand fit, negotiate deals, review content, track campaign performance, and keep every handoff connected.
Find the right creators
Scout is your AI creator discovery agent. It searches Instagram and TikTok, analyzes creator content and audience signals, and continuously surfaces creators who match your campaign brief.
Platforms
Instagram, TikTok
Creator criteria
Audience, location, category, follower range
Content match
Finds creators based on what they actually post
Engagement
Filters by minimum engagement rate
Discovery schedule
Daily, every 2 days, or weekly
Know who fits your brand
Lens is your AI creator vetting agent. It analyzes every creator you add, scores their fit against your brand and campaign criteria, and keeps profiles up to date as their content changes.
Brand fit score
Automatically scores every creator
Content analysis
Reviews recent and historical creator content
Profile freshness
Flags creators who become inactive
Campaign criteria
Uses the same criteria across your workflow
Auto-scoring
Evaluates creators as soon as they’re added
Negotiate every creator deal
Deal is your AI influencer negotiation agent. It handles creator offers, counteroffers, and follow-ups across flat-rate, CPM, and barter deals while staying within the budget and negotiation rules you set.
Deal types
Flat rate, CPM, or barter
Budget limits
Negotiates within your approved range
Negotiation rounds
Set how long Deal can negotiate
Escalation rules
Sends exceptions back to your team
Negotiation tone
Friendly, professional, or firm
Review every creator draft
Review is your AI content review agent. It checks creator drafts against your campaign brief, brand guidelines, content requirements, and disclosure rules before anything goes live.
Content checks
Visuals, captions, audio, and disclosures
Brand guidelines
Checks every draft against your rules
Review decision
Recommends approve or revise
Auto-approval
Approves drafts above your threshold
Safety limits
Set caps on automated approvals
Know what’s working
Pulse is your AI influencer campaign analytics agent. It monitors performance across campaigns, surfaces results that need attention, and turns what’s working into recommendations for your next campaign.
Performance metrics
Tracks campaign and creator results
Alert thresholds
Flags meaningful changes automatically
Campaign reports
Summarizes performance on your schedule
Creator insights
Shows which creators are driving results
Next-best actions
Recommends what to try next
Keep every agent connected
Link connects Scoop’s AI agents across the influencer campaign lifecycle. It carries campaign context, creator data, decisions, and outcomes from one agent to the next so your team never has to re-enter the same information.
Agent handoffs
Moves work between agents automatically
Shared context
Carries campaign context between every step
Creator history
Keeps decisions attached to each creator
Workflow continuity
Picks up where the previous agent stopped
Campaign memory
Keeps learnings available across the workflow
The idea
What to look for in the video: format, voice, tone, output type. Set once for the brand, overridable per campaign.
Follower range and search frequency for Scout. Budget range and walk-away threshold for Deal. Brand safety level for Review.
Auto-accept and its match confidence threshold, reaction time, working hours, rate limit, and notification channel.
How it works
Scoop’s agents do the work either way. Stay in the loop with Co-pilot, or let Autopilot keep the campaign moving within the guardrails you set.
Give Scoop your goal, audience, budget, and deliverables. It automatically creates the campaign structure, workflows, KPIs, and milestones needed to launch.
Search across Instagram, TikTok, and YouTube using natural language. Scoop reviews content, audience quality, brand fit, and past partnerships before anyone reaches your shortlist.
Manage creator conversations across Instagram, TikTok, email, and WhatsApp from one inbox. Scoop handles outreach, follow-ups, and negotiations within the guardrails you set.
Review content, track revisions, enforce brand guidelines, and monitor performance after launch. Every asset stays connected to the outcome it produced.
Notes, conversations, deals, content, and performance stay attached to every creator profile. Scoop builds a shared memory your team can reuse campaign after campaign.
Set the guardrails once and Scoop’s agents work within them. Choose when they can act on their own, when they should wait for you, and how much freedom they have to keep campaigns moving.
Comparison
Most influencer marketing platforms have added AI to a step. An agent owns the step.
| Category | AI features | Scoopy agents |
|---|---|---|
| Who starts the task | You do, one click at a time | The agent, on the schedule you set |
| Scope | A single step | A sequence across the campaign |
| What you get back | A suggestion you then act on | An action it will take unless you stop it |
| Your standards | Re-entered each time | Defined once, shared across agents |
| When it is unsure | Returns a result anyway | Holds below your match confidence threshold |
| Record | Usually none | Timestamped log of every action per agent |
FAQs
An AI agent for influencer marketing is software that finds creators, negotiates deals and reviews drafts on its own, instead of waiting for someone to trigger each step. It works from rules your brand sets once, proposes the action it wants to take with its reasoning attached, and acts only within the limits you define.
Most platforms add AI to a single step: you click, it suggests, you act. An agent owns the step end to end: it decides when to run, takes the action, and only pauses when it needs your approval. The difference is who starts the work.
Only above the match confidence threshold you set. Below that threshold, every action waits in a queue for your approval. Above it, the agent acts once its countdown ends, unless you step in first.
If the action cleared your match confidence threshold, it goes ahead automatically once the countdown ends. If it didn't clear the threshold, it simply expires and nothing happens. Either way, nothing acts outside the rules you set.
You define content criteria once: video style, tone, and output type. Scoopy Scout reads each creator's actual content against those criteria, not just their follower count, and returns a confidence score explaining why it matched.
Scoopy Deal can send negotiation messages on its own if you turn on auto-send. Left off, it drafts every message and waits for you to read it first. Either way, you set the tone: friendly, professional or firm.
Instagram and TikTok. Scout searches both for creators, and Review checks drafts submitted from either platform against your brand guidelines.
Scoop's plans start at $499 per month, based on your campaign volume and which agents you use. Book a walkthrough for a plan that matches your team.
